By: Phuong Lam
For the many journalists, editors, stylists, and bloggers who have already seen the upcoming season’s collection at Fashion Week, the Press Days (which have come and gone this month) can be seen as a seasonal exercise in formality. PR Agencies open their showroom doors offering up top notch press pampering, free food, and free product samples for the opportunity to showcase their clients’ collections and pass out lookbooks. For those of us at Œ, the Press Days signal the start of the next production season, gently reminding us to follow up with promising labels and seasoned designers. There is much to be discovered in the sea of Berlin design talent and, unfortunately, not all designers find themselves in the Mercedes-Benz Fashion Week Berlin tent or in a showroom during the German Press Days. This season, instead of recapping what was already recapped in January or rehashing our Press Day adventures, I’ve rounded up 5 SS 14 collections I’ve come across (outside of the fashion tent) from designers who deserve your attention now.